Disruptive lessons: Two of our entrepreneurs on challenging old markets

1. Mikkel Rosener: The banking industry As a partner in GodBank, Mikkel provides a digital matchmaking service that links people to the bank that is ideal for them. The main channel of income is giving banks leads for potential customers. “Our most important task is to create transparency in the market. The existing banks have not … Continue reading Disruptive lessons: Two of our entrepreneurs on challenging old markets

1. Mikkel Rosener: The banking industry
As a partner in GodBank, Mikkel provides a digital matchmaking service that links people to the bank that is ideal for them. The main channel of income is giving banks leads for potential customers.

“Our most important task is to create transparency in the market. The existing banks have not been fans of that. They emphasize the quality of their guidance, but for customers the right prize counts more than the personal relation to a banking advisor. It only works for banks to be featured by Godbank, if they have competitive prizes. In that case we can bring them an enormous volume of prospective clients. They need to discover how effective we are as a recruitment channel. It is not the easiest market to target. Banks are very conscious of risks and brand protection. We had credibility from the onset, since we collaborated with financial companies before, yet their mentality remains a challenge. Some local banks believe in getting customers through word of mouth instead of using an overview of leads from us. Plus their processes are paper-heavy. They love to print. We want to help them reach a new level of digital efficiency.”

2. Christopher Franck: The art world
42gallery is Christopher’s selection of artists that he thinks deserves a wider audience. At the moment around 20 creatives are affiliated with the online gallery, but the plan is to represent 50 within the next year.

“The gallery scene has not changed for many years. In each major city you find it in a posh neighborhood, and I wanted to avoid the snobbery and make it more accessible. To me it is a shame, when people seek out the nearest Ikea and buy a poster that has been printed in 500 copies. They could buy a limited edition lithograph, which is an affordable piece of art. Our prices begin at 100 DKK. We differ from the old galleries in the sense that we collaborate with a bigger group of artists. But we are not a community like ArtRebels, where artists have their individual shop on the platform. We market each of them – for instance with offline pop-up shows – and we take a cut of the prize of each sold artwork. That business model is also the basis for the traditional galleries, yet our share (40 percent) is lower than the general standard, which often is one half to the artist and the other to the gallery.”